How can you handle a social media crisis?

Photo: Jason Howie, Aero Icarus, Creative Commons

Photo: Jason Howie, Aero Icarus, Creative Commons

The strategy of American Airlines regarding a viral tweet shows how companies can successfully handle a crisis on social media Continue reading

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Manif pour tous: the media strategy of an anti-gay marriage movement

Manif pour tous in Paris

Manif pour tous in Paris. Photo: Olevy, Creative Commons.

What media strategy led hundreds of thousands to protest against president Hollande’s law on gay marriage in France? Continue reading