What’s in a name?

Photo: Jason Betz, Creative Commons

Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb?
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Don’t get lost in translation

Photo: Mario Calvo, Creative Commons

Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in four different countries, I have often noticed this myself Continue reading