Restyling conservatives: how did Cameron imitate Reinfeldt?

David Cameron and Fredrik Reinfeldt. Photo: UK Home Office and Patrick Trägårdh, Creative Commons

David Cameron renewed the Conservatives in Britain for the 2010 elections. What lessons did he learn from Fredrik Reinfeldt’s restyling of the Moderate party in Sweden?

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Berlusconi and Beppe Grillo: tv against the internet in Italy?

Silvio Berlusconi and Beppe Grillo. Photos: Lorenza & Vincenzo Iaconianni and Giorgio Brida, Creative Commons

Silvio Berlusconi focused on television and Beppe Grillo on the internet in the 2013 elections in Italy. But were the strategies that different?

Manif pour tous: the media strategy of an anti-gay marriage movement

Manif pour tous in Paris. Photo: Olevy, Creative Commons.

What media strategy led hundreds of thousands to protest against president Hollande’s law on gay marriage in France?