Don’t get lost in translation

Photo: Mario Calvo, Creative Commons

Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in four different countries, I have often noticed this myself Continue reading

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Berlusconi and Beppe Grillo: tv against the internet in Italy?

Silvio Berlusconi and Beppe Grillo. Photos: Lorenza & Vincenzo Iaconianni and Giorgio Brida, Creative Commons

Silvio Berlusconi and Beppe Grillo. Photos: Lorenza & Vincenzo Iaconianni and Giorgio Brida, Creative Commons

Silvio Berlusconi focused on television and Beppe Grillo on the internet in the 2013 elections in Italy. But were the strategies that different? Continue reading