Photo: Jason Betz, Creative Commons
Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb?
Photo: Mario Calvo, Creative Commons
Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in four different countries, I have often noticed this myself Continue reading
Photo: Jason Howie, Aero Icarus, Creative Commons
The strategy of American Airlines regarding a viral tweet shows how companies can successfully handle a crisis on social media Continue reading
David Cameron and Fredrik Reinfeldt. Photo: UK Home Office and Patrick Trägårdh, Creative Commons
David Cameron renewed the Conservatives in Britain for the 2010 elections. What lessons did he learn from Fredrik Reinfeldt’s restyling of the Moderate party in Sweden? Continue reading
Stockholm. Photo: Mispahn, Creative Commons.
Facebook is being used as a communication channel between citizens and the government in Sweden. Is it the future of e-government in Europe? Continue reading